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A complete GEO course syllabus for 2026: modules, skills, tools, and projects that prepare you to optimize content for ChatGPT, Claude, and Perplexity.
A data-driven case study: how 7,500 sessions from ChatGPT and Claude reshaped our view of SEO, brand mentions, and what makes content citable by AI in 2026.
Generative engine optimization (GEO) explained: how it differs from SEO, and proven ways to get your content cited by AI chatbots like ChatGPT.
E-E-A-T and AI: how Experience, Expertise, Authoritativeness and Trustworthiness apply to ChatGPT, Claude and Perplexity, and how SEO pros should adapt.